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On Christmas Day 2010, standing at the top of Mount Nebo in Jordan where the Biblical hero Moses stood with his flock of people that had fled from Egypt and showed them a glimpse of the promised land of Israel that was just visible many miles away, it was not unexpected to feel a sense of destiny in the making. Even as the children of Israel finally found their way and built a proud new country, it seems inevitable that the outsourcing industry which India has so proudly created and built to its current fifty billion dollar status will now move beyond Indian shores and embrace new countries and cities
It’s not just the known cities like Manila, Shanghai. Shenzhen, Sao Paolo, Poland and Budapest which have the ability to both compete and collaborate with Indian firms. There are capital cities of countries that are emerging as excellent places for building talent and using them for global outsourcing centres as well as access to local markets. Three countries that received delegations from NASSCOM in the last few months illustrate the validity of this argument for collaboration. The first was Santiago in Chile which has outstanding public and private Universities and a high quality workforce with easy access to the United States and all the Spanish speaking markets in Latin America. The second was Istanbul in Turkey, teeming with young English speaking people and opportunities in two continents, Europe and Asia. And finally, Amman and Irbid in Jordan which are being developed as future destinations for outsourcing that would compete with Egypt in proximity to the Middle East and eventually become a hub for global sourcing of technology and process outsourcing.
The value of having a “string of pearls” network of global development and support centres in the emerging global delivery model cannot be overemphasised. With the proliferation of distributed computing technologies and collaboration software, the day of monolithic outsourcing campuses is getting over and smaller centres connected seamlessly to enable multi-location solution implementation is inevitable. Multiple locations also support a Diversity & Inclusion philosophy that will be embraced by all truly global corporations and enable the best of talent from all over the world to be utilised in a truly collaborative and productive manner. Every country with aspiration and ability, including at least a dozen more than the ones already mentioned will have an opportunity to join the party and take its place in the universe of global sourcing.
All said and done my pick for the next Zensar destination after India China and Poland would certainly be Jordan. A completely, yes completely corruption free administration, an ICT Ministry that is as corporate and professional as you would expect, some of the brightest young people on the planet with outstanding educational institutions like the Princess Sumayya University who are already embracing new outsourcing technologies and methodologies in their curriculum and a physical digital and social infrastructure, thanks to successive visionary Kings and tremendous investments by the US Government that would put any developed nation to shame. And the quality of life and tourism opportunities with history and culture embedded in every corner of the country from the Sea of Galilee in UmQais to Mount Nebo and Madaba and the Baptism site in Bethany and finally the awesome landscape of Petra – this is a country where any professional would be happy to live with a growing family. Jordan, here we come!
 
   
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