The Software Exports industry is all about the management of risks and one risk we have been managing pretty well is the geographic concentration risk. From being a group of companies focused almost entirely on opportunities in US and UK, we have added continental Europe, Australia, Asia, South Africa, Japan, Middle East and India to the market mix in the last ten years. Anecdotally for a company like Zensar, the business outside US and Europe today contributes over 22 percent, up from 3 percent eight years ago and in the last two years South Africa and Middle East have emerged as the fastest growing territories. Alas, the recent turmoil in many countries has put this alternate market strategy into jeopardy. The eruption in Egypt is having a predictable domino effect on other Middle Eastern countries notably Bahrain and Oman and potentially Jordan and even Saudi Arabia. The devastating earthquake and tsunami in Japan will set back an already struggling economy a few years and the recall of many industry employees and the consequent delay in projects does not bode well for profitability and revenue growth in that territory. Last but not the least the move towards encouraging local employment in Africa has led to a somewhat premature tightening of visas in South Africa, making it difficult to develop a growth plan for the rainbow continent. While industry chiefs are still sanguine about the prospects for the coming fiscal year with the 2 to 4 percent increase in customer budgets and at least a couple of percentage points increase in pricing predicted to result in a revenue growth north of sixteen percent, it would be unfortunate if the attention again shifted from emerging markets. There is no doubt that in the medium to long term the real economic growth will come from Asia and Latin America and the only reason why the economic centre of gravity has not already shifted to some point between India and China is the continuing success of Brazil and the opportunities many countries, noticeably China are seeing in the development of Africa. As one economic philosopher put it, economic decline in any country commences when the new generation does not even have the same level of hope and aspiration that their parents had which is a hard reality in the US and UK and even countries like Egypt today. Our country, in spite of the shameful levels of corruption that are prevalent and widespread today, will still provide the hope of a better quality to at least two more generations of youth, though the growth needs to be more inclusive to avoid the kind of unrest that is being seen today in the Middle East and is even feared in China. China itself will continue to belie the gloomy forecasts for some Western critics who believe that the urge for a freer democracy will cause the country to implode. As most China watchers know, the current generation’s aspiration is for economic success and the wise words of Premier Wen Jiabao in his recent economic plan speech where he talked about an increased focus on the domestic market would have kept the latent political pinpricks subdued at least for the present. This article ends in an appeal – to all fellow CEOs and industry strategists to keep the faith and the focus on growth in the emerging economies of the East in the Northern hemisphere and expand the successes in South Africa and Australia to the rest of the Southern hemisphere. There are opportunities for collaboration and customer access in at least forty to fifty countries in this arc. Let us keep our good work going in the US UK Germany and Western Europe but keep pegging away elsewhere to build a better future for these countries and for our own industry.